"For 23 years the UPC brand has been recognizable in a professional environment, but now the environment is changing. That was the main reason why we needed some changes: to be up-to-date, to be understandable. UPC became a service company and wants to be attractive on account of not only its solutions and tariffs but also visually", said Anton Romanchuk, UPC CEO.
Rebranding for UPC is a part of the new development strategy. In fact, the company offers many solutions that allow it to enter new markets. Last year Ukrainian Processing Center launched a new secure standard for 3DS 2.1 online payments, cross-border money transfers, cash withdrawal solutions, and so on.
Plans for 2021
This year UPC will complete the implementation of a new processing system that already integrates key business areas. In 2021 as part of its development strategy, UPC will continue to invest in e-commerce services.